OrderItOnTheWeb.com Blog

For the longest time I’ve had a love/hate relationship with Google Adsense. I love it’s simplicity, the fact that it works and that it’s a Google product, however I hate how the earned revenue fluctuates so badly. There are days where I’ll make more per click then others. That’s horrible for someone who uses they’re metrics to project revenues.

I use several tools that help me manage my Google Adsense account. One of my tools is a firefox plugin called Adsense Notifier. Another tool I used heavily was AsRep, however with the invention of Google Analytics, most of the stats I used it for are being covered by Google.

I recently added the following tags to help the Adsense bot target the ads better and ignore the other content:
google_ad_section_start
afterwards close it off with the following code at the end of your content section:
google_ad_section_end
note: above codes should be used in js comment tags (couldn’t include in this demo without them being parsed)
I’ve noticed that the ads on the pages were better targeted. In itself, it should make a noticeable improvement in my click through rate.

Another significant change I made to hopefully improve my earnings is the use of different channels for each department or section of the site. I believe this will be of major importance because instead of all of the advertisements being displayed with one channel or site id, they will now have they’re own ctr. So if it was a sitewide ctr, the earning per click would be lower because the overall number of impressions would be so high in comparison to the clicks, separating the site into multiple channels reduces the impression count per channel, and therefore increasing the ctr. I only made the change two days ago, but I’ve noticed that each click is now worth significantly more.

A couple of months back I was experimenting with the replacement of my standard site search in exchange for the Google site search. This has turned out to be one of the best Google Adsense moves I’ve done on this site. The new Google site search generates just over $50 per month. See the thing is that most people coming to the retail site want to search for things already anyway, so monetizing the search has just created money where none existed. Can’t complain. I’ll report back in a couple of blog posts regarding the success of using the channels to increase ctr and earnings.

Here are some books on Google Adsense you might be interested in:
The Google AdSense Handbook
The AdSense Code: What Google Never Told You About Making Money with AdSense
AdSense Unleashed: AdSense A-Z Plus 175 Killer Tips and Tricks
Make Easy Money with Google: Using the AdSense Advertising Program (Visual Quickstart Guides)

I highly recommend that all Amazon Associates use Google Adsense on their sites, if you haven’t done so yet, then what are you waiting for.

Tags

Google Adsense, Making Money