How OrderItOnTheWeb.com Does Online Shopping With Amazon Associates Web Service (A2S)
Online shopping has evolved, become more refined and still continues to shake up the established retail industry. One of the exciting new changes we’ve seen over the past few years has been the increase in retailers implementing some form of shop online with in-store pickup. Another noticeable improvement (and the one we’re discussing in this post) is the number of online retailers growing out of affiliate or associate programs, OrderItOnTheWeb.com for example isn’t just your typical retailer for online shopping.
Developed with the help of EcommerceForEveryone.com (an amazon associates storefront developer), OrderItOnTheWeb.com has been using the Amazon Associates Web Service (A2S) as it’s e-commerce platform since it’s launch.
We operate no differently then any other online retailer, however, we have the added advantage of being Amazon Associates.
Just like every other retailer this year, we we’re gearing up for holiday shopping sales and trying to add value to our web properties. We launched a new online shopping forum to provide a social shopping experience for our growing community of shoppers and deal seekers.
What exactly is the added advantage of becoming an Amazon Associate or using Amazon Associates Web Services (A2S)? It means that our customers get the world class order fulfillment from the best in the online retail industry. When orders are placed on OrderItOnTheWeb.com , Amazon’s product fulfillment warehouse is preparing the product to be shipped out. For web shoppers this means that they receive their product on time and at the best possible price. This is one of the exciting new movements of what I’ll call e-commerce 2.0, the second round of e-commerce where the limits and barriers to large scale e-commerce are removed by the use of affiliate and associate commerce.
E-commerce 2.0 means that affiliates and associates can compete for sales head to head with large scale fortune 500 companies. Consider that Target.com is using Amazon’s e-commerce platform, the same platform that is available via Amazon Associates Web Service. Add in e-commerce website marketing and an amazon associate could end up inside of the first 3 pages of search results for something like online shopping deals (example), or other popular search terms, beating not only some of the top companies for search results but even the product manufacturers themselves.
What does this all mean? It means that in a short amount of time, more and more associates will begin to beat fortune 500 companies for search engine results and sales. If you think affiliates can’t rank well for search placement, then you obviously haven’t read search engine optimization for amazon web services. In any case, I’ve seen an increase in associate shopping sites and I think its great. Not only does it give consumers more options, but more business opportunities for small companies and individuals.
