OrderItOnTheWeb.com Blog

E-commerce For Everyone (E4E) is a small startup that has continued to gain attention for the development of niche e-commerce sites for Amazon Associates. Most Amazon Associates use the program to make links to Amazon in a blog or forum or other website. While this approach may work for some, it hasn’t worked for everyone. E4E has setup on a new approach that promises to deliver a whole lot more for Amazon Associates.

While E4E isn’t the first kid on the block to create an Amazon website, they are the first to offer their websites using the Software-as-a-Service or SaaS model. The application developed in PHP using other open-source technologies such as Linux, MySql and Apache, has been designed as a solution to the barrier of entry into the e-commerce space. E4E saw an opportunity to create value for it’s customers by leveraging the strengths of some of the best companies in industry to offer it’s clients cutting edge technology, that quite literally pays for itself.

The way the service works is quite simple. Following the basic premise of the Amazon Associates program, an Associate makes money or a commission, every time they sell a product on Amazon’s behalf. This can be done in many ways, but the most common is to generate a link to Amazon from which a visitor will click and make a purchase. Amazon uses a tracking id to determine the source of the sold item, and then compensates the associate according to their pay scale. Amazon Associates can earn anywhere from 4-15% commissions depending on the item and total volume of sales. Where E4E comes in, is that they provide a complete turnkey e-commerce platform so that associates can quickly produce niche shopping sites to brand and market.

Here are a few websites that E-commerce For Everyone has developed:

1. OnlineToolsandHardware.com - Focus on power tools and power tool accessories.
2. EcoFriendlyShoppingOnline.com - Focus on solar power, wind turbinesand green electronics.
3. WeKnowPhoto.com - Focus on digital cameras and camera accessories.
4. AllPhoneDeals.com - Focus on cellular phones and wireless accessories.
5. Consoles-store.co.uk Focus on PS3, Xbox and Nintendo Wii consoles.
6. StockMyOffice.com - Focus on office and school supplies.

It’s clear to see that a strong focus on design, usability and functionality come together to provide unique shopping experiences on the various sites. Even though the sites are using the same system E4E Amazon Storefront system, they each look totally different from one another, which is important when building a brand. Because the products for the sites come from Amazon, most E4E website owners don’t have to focus on non-revenue generating tasks such as product inventory, or order fulfillment, instead, they can focus on new customer acquisitions via marketing, and establishing a strong retail brand. 2008 has been called the year of the amazon associate, but I’m sure that 2009 will be even a better year. You might even quit your sales job and work as an Amazon Associate. If you’d like to read more about how E-commerce For Everyone is changing the online retail market, be sure to read the Amazon Associates E-Commerce Blog.